Cash Crunch Advertising For Small Business Owners - Repetition the Key!
It’s tough in today’s economy being in business, especially when your cash flow is down, and you want to attract some new customers. You know you need to do something, your gut tells you it probably costs a lot of money, and that feeds into an endless cycle of advertising reluctance.
Probably the biggest myth business owners buy into is that they can’t afford advertising. Many of us figure that you need big ads in big papers, bigger online ads, bigger billboards, and that costs big time! In fact, right at this moment, you may be saying to yourself, “If you can’t run a big ad or do it right, don’ t run it at all”
Not!
A savvy business owner once explained the psychological process a potential customer goes through when reading a newspaper or online ad. It goes something like this:
1. The first time, they don’ t notice you’re on the page.
2. The second time, they know something is and around, but they just glance over it.
3. The third time, they may actually see your name.
4. The fourth time, they think it looks familiar.
5. The fifth time, they may notice the ad and read some of the highlights.
6. The sixth time, they’ll read the copy.
7. The seventh time, they feel familiar with you and may actually call, walk-in, email, or whatever you ask them to do in the ad.
If you really think about it, this concept is not so foreign. How many times did you help a child take their first step? Once? Twice? A thousand times? Did you ever say “This is never going to work” and give up? Of course not! Well, that’s the persistence that is needed in designing and implementing an advertising program that will get your customers into your business—even if it takes lots of times for you to repeat the message to them.
Even with a small budget, you can invest your advertising dollars well if you understand the power of repetition. Stretch your dollars by designing a strategy that targets your customer and then repeats your name and message in several ways to them. Besides what you know as obvious about your customers, have you ever asked yourself:
* Do they read the local or a national paper?
* Do they go to the diner, buy groceries?
* Do they drive up and down a major highway, or do you know what local roads?
* What kind of websites are they most likely to frequent?
* Do they read or write blogs, are members of social online groups like MySpace, Facebook, etc?
* And anything else which helps target specifically who you are trying to sell to!
Then, start by determining what makes you stand out from your competitors. Remember, customers are not really interested in knowing you are the biggest and the best. Empty phrases and overused self-serving claims do not work. Is it price? Is it service? Is it quality? Is it availability? Be specific and then spread your marketing dollars and efforts around to broadcast that message in a consistent AND repetitive way.
Remember, go for the repetition. Go for the repetition!
In these cash crunch times, we can help you get immediate cash flow. As a FantasiaHomeParties.com independent pleasure party sales representative, you can work in your spare moments and have fun with it too. No inventory or big start up investment, no pressure, and you get all the personal attention and training to help make it work for you.